✉news CultureFilm first seen 4 h ago, last 43 min ago, peak #22
'Digger' embraces bad reviews in new ad campaign
Original: ‘Digger’ embraces bad reviews in new ad
The film 'Digger' is turning its negative critical reception into marketing, with a new advertisement that openly embraces its bad reviews. The self-aware approach is drawing attention as an unusual promotional strategy, with commentary noting how rarely studios lean into poor notices rather than hiding them.
Why now: The film's unconventional decision to market itself through its bad reviews is being discussed as a bold, unusual tactic.
Rank over time, top of the chart is #1. 4 snapshots from 4 h ago to 43 min ago.
Evidence
- ‘Digger’ embraces bad reviews in new ad · Entertainment Weekly
API: https://socialmediatrends-api.osmike.com/v1/trends/430840