✉news CultureFilm first seen 2 h ago, last 1 h ago, peak #27
'Digger' embraces bad reviews in new ad campaign
Original: ‘Digger’ embraces bad reviews in new ad
The film 'Digger' is turning its negative critical reception into marketing, with a new advertisement that openly embraces its bad reviews. The self-aware approach is drawing attention as an unusual promotional strategy, with commentary noting how rarely studios lean into poor notices rather than hiding them.
Why now: The film's unconventional decision to market itself through its bad reviews is being discussed as a bold, unusual tactic.
Rank over time, top of the chart is #1. 2 snapshots from 2 h ago to 1 h ago.
Evidence
- ‘Digger’ embraces bad reviews in new ad · Entertainment Weekly
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