Mmastodon BusinessBanking first seen 17 h ago, last 1 h ago, peak #7

33Across rebrands as WealthStage, an ad platform for banks

Original: FYI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI en

Adtech firm 33Across is relaunching as WealthStage, an advertising platform aimed at banks, lenders, brokers, insurers and trading apps. The company says an AI engine will score household wealth, targeting financial services advertising as an estimated $124 trillion changes hands by 2048. It is unclear which data sources feed the scoring system and what parts of the original business remain under the 33Across name.

Why now: The rebrand of a known adtech company into AI-driven wealth targeting for financial firms raises questions about data use.

33AcrossWealthStage

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Evidence

• FYI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI engine scoring household wealth as $124 trillion changes hands by 2048. Which data feeds it, and what stays at 33Across? https:// ppc.land/33across-becomes-weal… · ppcland · 2

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