Mmastodon BusinessBanking first seen 3 h ago, last 32 min ago, peak #7

Adtech firm 33Across rebrands as WealthStage for financial ads

Original: FYI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI en

Adtech company 33Across has relaunched as WealthStage, an advertising platform aimed at banks, lenders, brokers, insurers and trading apps. The new business uses an AI engine that scores household wealth to target financial products, positioning itself for an estimated $124 trillion in wealth changing hands by 2048. Industry observers are questioning which data feeds the engine and what remains of the original 33Across operation.

Why now: A established adtech firm's pivot into AI-driven financial advertising raises questions about data use and the future of its core business

33AcrossWealthStage

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Rank over time, top of the chart is #1. 3 snapshots from 3 h ago to 32 min ago.

Evidence

• FYI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI engine scoring household wealth as $124 trillion changes hands by 2048. Which data feeds it, and what stays at 33Across? https:// ppc.land/33across-becomes-weal… · ppcland · 2

API: https://socialmediatrends-api.osmike.com/v1/trends/399074