Mmastodon LifeFashion first seen 18 h ago, last 39 min ago, peak #8
BrooklynVegan Goes From Indie Rock Blog to Ghost Site
Original: BrooklynVegan Went From Indie Rock Blog to Ghost Site https://www.nytimes.com/2026/09/27/style/brooklyn-vegan-indie-rock
The New York Times reports that BrooklynVegan, once a leading independent blog covering indie rock and underground music, has quietly emptied out into a shell of its former self. The piece traces how corporate ownership hollowed out the site, leaving a recognizable brand with little of the editorial identity that made it a fixture of the 2000s music blog era. Readers online are sharing the story as a lament for the death of the independent music web.
Why now: Music fans are grieving yet another beloved independent blog gutted by corporate consolidation, a story that resonates widely as media outlets keep shrinking.
BrooklynVeganThe New York Times
Rank over time, top of the chart is #1. 14 snapshots from 18 h ago to 39 min ago.
Evidence
- BrooklynVegan Went From Indie Rock Blog to Ghost Site https://www.nytimes.com/2026/09/27/style/brooklyn-vegan-indie-rock-website-corporate-ownership.html # Music # Blogs # Style · nyt_style@robot.villas · 2
API: https://socialmediatrends-api.osmike.com/v1/trends/96506