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Study flags nine ads per minute at FIFA World Cup 26

Original: 9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

Research from the University of Bristol says viewers of the 2026 FIFA World Cup are being shown as many as nine advertisements per minute during broadcasts, a level of commercial saturation being described as 'the price of the beautiful game'. The findings have prompted debate about how heavily advertising now shapes the viewing experience of football's biggest tournament, which is being hosted across the United States, Canada and Mexico.

Why now: New research quantifying extreme advertising density in World Cup 26 broadcasts has reignited debate over commercialisation of football.

FIFAUniversity of BristolFIFA World Cup 26

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• 9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game" · KellyCriterion · 181

API: https://socialmediatrends-api.osmike.com/v1/trends/8279