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Demna Expands His Gucci Universe
Demna, the Georgian designer known for his work at Balenciaga and Vetements, is broadening his creative footprint at Gucci following his appointment as the Italian house's creative director. The news reports on the growing scope of his vision for the brand, and fashion watchers are weighing in on what his uncompromising, subversive aesthetic will mean for Gucci's direction.
Why now: Demna's move to Gucci is one of the most closely watched creative director appointments in fashion, and any sign of how his vision is taking shape draws attention.
Evidence
- Demna Expands His Gucci Universe · The Cut
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