✉news CultureMusic first seen 13 h ago, last just now, peak #1
New museum aims to make Austria embrace The Sound of Music
Original: ‘A joyful place’: a new museum coaxes Austrians to embrace The Sound of Music
A new museum has opened in Austria dedicated to The Sound of Music, the 1965 musical that became a global phenomenon but has long been met with ambivalence in the country where it is set. Described as 'a joyful place', the museum encourages Austrians to reconnect with the film, which remains a major draw for international tourists even as locals have historically kept their distance from its sentimental image.
Why now: The Sound of Music has long been an awkward cultural touchstone in Austria, so a museum dedicated to it is a notable shift.
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