Mmastodon WorldEU Politics first seen 14 h ago, last 11 h ago, peak #1
EU directive targeting greenwashing in advertising takes effect
Original: EU geht gegen "Greenwashing" in der Werbung vor "Grün", "nachhaltig", "klimaneutral" - eine ab heute geltende EU-Richtli
A new EU directive aimed at curbing greenwashing in advertising comes into force. Terms like 'green', 'sustainable' and 'climate neutral' must now meet stricter rules so environmental claims are clearer and verifiable for consumers. Attention in Germany is focused on the national implementation, which has drawn criticism, along with practical questions about what happens to products already sold in old packaging with sustainability claims.
Why now: The EU rules against misleading environmental advertising claims have just entered into force, raising questions about enforcement and Germany's implementation.
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