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Movie Theaters Spent $2.7 Billion on Upgrades, Report Finds
Original: Movie Theaters Invested $2.7 Billion in Refurbishments Over Past 2 Years, Cinema United Report Says
A new report from trade group Cinema United says movie theaters in the United States poured $2.7 billion into refurbishments over the past two years. The spending covers upgrades to projection, sound, seating and amenities as exhibitors work to lure audiences back with premium experiences. Industry observers see the figure as a sign of confidence in theatrical moviegoing despite streaming competition and uneven box office recovery.
Why now: The report lands amid ongoing debate about the health of theatrical exhibition as studios and audiences shift toward streaming.
Cinema Unitedmovie theatersTheWrap
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- Movie Theaters Invested $2.7 Billion in Refurbishments Over Past 2 Years, Cinema United Report Says · TheWrap
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