✉news BusinessBusiness first seen 3 h ago, last 3 h ago, peak #21
Making the Business Case for Purposeful Volunteerism
The Conference Board is highlighting how companies can justify employee volunteer programs as strategic business investments rather than pure charity. The argument centers on purposeful volunteerism delivering measurable value in employee engagement, skills development, and brand reputation. Business leaders are weighing how structured volunteering initiatives fit into broader corporate responsibility and talent strategies.
Why now: Companies are under growing pressure to demonstrate measurable returns on corporate social responsibility programs, including employee volunteering.
Evidence
- Making the Business Case for Purposeful Volunteerism · The Conference Board
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