✉news BusinessRetail first seen 20 h ago, last 4 h ago, peak #1
KeyBank Named Official Retail Bank of Colorado Avalanche
The Colorado Avalanche have named KeyBank their official retail bank, according to an announcement carried by the NHL. The sponsorship partnership makes KeyBank the hockey club's designated retail banking partner. No further terms, such as the deal's length or financial value, were disclosed in the announcement. It is the latest branding tie-up between a major bank and a professional sports franchise.
Why now: The announcement is a new corporate sponsorship deal between KeyBank and the NHL team, drawing attention from fans and business observers.
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