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BOA Technology Expands PerformFit Wrap System to Snowboard Boots
Original: BOA Technology Expands BOA PerformFit Wrap Solutions in Snowboard Boot
BOA Technology has announced an expansion of its BOA PerformFit Wrap solutions into snowboard boots, broadening the reach of its dial-based fit system beyond cycling and running footwear. The move gives snowboard brands another closure option aimed at improving heel hold and adjustable fit on the mountain. The outdoor industry press release drew limited immediate attention, but equipment makers and riders will be watching which boot brands adopt the system for the coming winter season.
Why now: Snowboard equipment brands and riders follow closure-system innovations ahead of new-season boot releases.
Evidence
- BOA Technology Expands BOA PerformFit Wrap Solutions in Snowboard Boot · Outdoor Sportswire
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