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Can luxury electric cars sell?
Original: NEWSLETTER: Can luxury electric cars sell?
Reuters has published a newsletter asking whether luxury electric cars can find buyers, examining demand for high-end electric vehicles from premium brands. The question comes as automakers ramp up luxury EV line-ups while sales in some markets have proven slower than expected, with affluent buyers remaining cautious about price, range and resale value despite growing overall EV adoption.
Why now: Ongoing debate over weakening demand for premium electric vehicles is prompting renewed scrutiny of whether wealthy buyers will commit to EVs.
Reutersluxury electric vehicle makers
Evidence
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