✉news BusinessRetail first seen 4 h ago, last 2 h ago, peak #11
Teads and Koddi Announce Global Retail Media Partnership
Original: Teads and Koddi Launch Global Retail Media Partnership Using OpenRTB Standard
Advertising company Teads and travel marketing firm Koddi have launched a global retail media partnership built on the OpenRTB standard. The tie-up aims to let brands buy retail media inventory programmatically at scale across markets. The announcement was carried by financial news outlets, though details on commercial terms or rollout timelines were not provided.
Why now: The partnership signals growing consolidation and standardisation in the fast-expanding retail media advertising sector.
Rank over time, top of the chart is #1. 2 snapshots from 4 h ago to 2 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/377427