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Ninajirachi and the Sound of Internet Culture
Original: Music of the Message Boards: Ninajirachi and Internet Culture
Australian electronic producer Ninajirachi is the subject of a new feature examining how internet culture and online message boards have shaped her music. The piece explores how growing up immersed in forums, memes and early-2010s web aesthetics informs her hyperpop-influenced club tracks, positioning her as a musician whose sound is inseparable from the online communities that raised her.
Why now: Ninajirachi is gaining mainstream attention as a leading voice in internet-born electronic music.
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