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✉news BusinessBusiness first seen 8 h ago, last 6 h ago, peak #23

ChatGPT's new ads echo San Francisco's infamous B2B billboards

Original: B2B SaaS for sale: ChatGPT's ads are a lot like San Francisco's infamous billboards

ChatGPT has begun running advertisements, and Business Insider notes their style closely resembles San Francisco's infamous B2B SaaS billboards — cheeky, insider-y messages aimed at software industry buyers. One cited example reads 'B2B SaaS for sale.' Observers see OpenAI moving to court enterprise customers as it pushes ChatGPT from a consumer chatbot toward a serious business tool, drawing commentary about tech advertising culture.

Why now: OpenAI's shift into advertising, and the recognisable nod to tech-industry billboard culture, is prompting discussion about its enterprise ambitions.

ChatGPTOpenAIBusiness InsiderSan Francisco

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