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Amazon and GoodRx launch prescription subscription plans for uninsured Americans

Original: Amazon, GoodRx target US prescription subscribers as health insurance coverage slips

Amazon and GoodRx are rolling out subscription services for prescription medications aimed at Americans whose health insurance coverage is shrinking or nonexistent. The move positions the companies to capture customers paying out of pocket for drugs, underscoring how private firms are stepping into gaps left by the US healthcare system as more people lose or forgo coverage.

Why now: Rising numbers of uninsured or underinsured Americans are creating a new market for discounted prescription services.

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