✉news BusinessRetail first seen 12 h ago, last 10 h ago, peak #18
Poor brand search experiences push consumers toward AI assistants
Original: Poor online brand search driving consumers to tap AI assistants
A new report finds that frustrated online brand searches are driving shoppers to use AI assistants instead. When consumers cannot quickly find product information on brand websites, they increasingly turn to conversational AI tools for answers. Retail analysts say the trend signals that companies need to improve site search and product discoverability or risk losing customers to AI-powered alternatives.
Why now: Fresh retail industry coverage highlighting a shift in how consumers research brands online.
Rank over time, top of the chart is #1. 2 snapshots from 11 h ago to 10 h ago.
Evidence
- Poor online brand search driving consumers to tap AI assistants · retailcustomerexperience.com
API: https://socialmediatrends-api.osmike.com/v1/trends/348809