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Amazon's Kelly Day Says AI Will Unlock Creative Risk
Original: Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Unearth The Next ‘Fleabag’
Kelly Day, a senior Amazon executive overseeing its video business, says artificial intelligence will enable greater creative risk-taking and help discover breakthrough shows like the acclaimed comedy 'Fleabag'. She argues AI tools can lower production costs and surface new talent, making it easier for streamers to back unconventional projects. The remarks come as the entertainment industry continues debating AI's role in content creation, with many creators and unions voicing concerns.
Why now: Ongoing industry debate over AI's impact on TV production and creative jobs makes statements from major streamer executives newsworthy.
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