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Red Bull wins India court reprieve over energy drink label

Original: Red Bull wins India court reprieve to use 'energy drink' label

Red Bull has won a court reprieve in India allowing it to keep using the term 'energy drink' on its product labelling. The ruling means the company can continue marketing its beverage as an energy drink in the country while the underlying regulatory dispute plays out. The case touches on how caffeinated beverages are classified and labelled under Indian food standards rules.

Why now: The ruling has immediate commercial and regulatory implications for how energy drinks are labelled in India's large consumer market.

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