✉news CultureTelevision first seen 12 h ago, last 8 h ago, peak #16
Prime Video Seeks Female Viewers for Nordic Originals
Original: Prime Video Plots “More Feminine Point Of View” In Nordic Originals As Crime Dramas Like ‘Snake Killer’ & ‘Rinnan’ Draw In Men
Amazon's Prime Video says it wants Nordic original productions to reflect a "more feminine point of view," as its regional slate of crime dramas, including 'Snake Killer' and 'Rinnan', has been drawing a largely male audience. The streaming service is now looking to broaden its Nordic content strategy to attract more women viewers alongside its established thriller output.
Why now: A major streamer's strategy shift for its Nordic slate was reported, prompting discussion about gender balance in crime drama audiences.
Prime VideoAmazonSnake KillerRinnan
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