✉news BusinessStartups first seen 13 h ago, last 51 min ago, peak #18

Databricks to put its name on Cal's football field

Original: Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

Databricks has agreed to pay $22.8 million for naming rights to the University of California, Berkeley's football field, a landmark corporate deal for college sports. The data software company, founded by Berkeley alumni, is framing the investment as part of a broader push tied to its Bay Area roots, its growth ambitions, and its deepening relationship with the university's talent pipeline.

Why now: A major tech company paying millions for college stadium naming rights signals a new scale of corporate involvement in university athletics.

DatabricksUniversity of California, BerkeleyCal Bears football

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• Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports. · inc.com

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