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✉news BusinessRetail first seen 10 h ago, last 1 min ago, peak #7

Retail Groups Urge FTC to Rethink Personalized Pricing Guidance

Retail industry trade groups are pressing the US Federal Trade Commission to reconsider its guidance on personalized pricing, the practice of charging different customers different prices based on their data. The retailers argue the current approach creates legal uncertainty and could restrict common pricing practices. The push puts industry and regulators at odds over how consumer data should be used in setting prices.

Why now: Businesses face regulatory uncertainty over whether using consumer data to tailor prices could trigger FTC scrutiny.

FTCretail industry trade groups

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