✉news LifeTravel first seen 9 h ago, last 7 h ago, peak #29
Briad Group to open first multi-brand Circle K travel center
Briad Group, the New Jersey-based restaurant and hospitality operator, plans to open the first multi-brand Circle K travel center, combining the convenience-store brand with additional food and retail offerings at a single highway location. The project marks a new direction for Briad, best known for its restaurant portfolio, and a fresh format for the Circle K chain in the travel-center market.
Why now: The multi-brand travel center is a new retail format pairing Circle K with restaurant brands, drawing attention from convenience and travel retail watchers.
Evidence
- Briad Group to open first multi-brand Circle K travel center · Mass Market Retailers
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