Mmastodon BusinessBanking first seen 7 h ago, last 59 min ago, peak #4
Purple Group launches embedded finance arm Hello Purple
Original: Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to
South African investment group Purple Group has launched Hello Purple, a new embedded finance division that packages the company's own banking and payments technology as a service for fintech developers. Through the offering, external firms can build Purple's financial infrastructure directly into their own products. The move follows a broader industry trend of financial groups monetising their technology stacks via business-to-business partnerships.
Why now: Fintech groups launching embedded finance offerings is a growing trend, drawing attention from industry watchers.
Rank over time, top of the chart is #1. 6 snapshots from 7 h ago to 59 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/263284