✉news CultureEntertainment first seen 7 h ago, last 7 h ago, peak #36
Netflix Focuses on Products as Expressions of Fandom
Original: Netflix on Building Products as Artifacts of Fandom
Netflix is describing its approach to consumer products as creating artifacts of fandom, meaning merchandise and collectibles designed to deepen viewers' emotional connection to its shows. The company frames physical products not as simple merchandise but as keepsakes tied to fan identity around its franchises and stories.
Why now: Netflix is drawing attention for how it frames merchandising as part of its fan engagement strategy
Evidence
- Netflix on Building Products as Artifacts of Fandom · License Global
API: https://socialmediatrends-api.osmike.com/v1/trends/237957