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✉news HealthNutrition first seen 10 h ago, last 10 h ago, peak #26

How Supermarkets Became Protein-Maxxed

The New York Times examines how supermarkets have filled their shelves with protein-fortified products, from protein pasta and cereals to boosted snacks and drinks, reflecting the nutrient's dominance in food marketing. The piece traces how consumer demand for high-protein diets has pushed retailers and manufacturers to rebrand everyday items around protein content.

Why now: Protein-fortified foods are a major current food and nutrition trend shaping supermarket offerings.

The New York Timessupermarkets

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