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Walmart pledges not to use personal data to set prices
Walmart has pledged that it will not use shoppers' personal data to set individualized prices. The commitment, reported by retail industry outlets, addresses growing consumer and regulator concern that retailers could use purchase histories and personal information to charge different customers different prices for the same products. It positions the retailer as taking a public stance on data-driven pricing practices.
Why now: Concerns over personalized or surveillance-based pricing are rising among consumers and regulators, making Walmart's public commitment noteworthy.
Evidence
- Walmart pledges not to use personal data to set prices · Retail Insight Network
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