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Jack Daniel's and Jim Beam join Formula 1 sponsorship race
Original: Jack Daniel's and Jim Beam sponsor Formula 1 Racing teams | Photos
Two of America's best-known whiskey brands, Jack Daniel's and Jim Beam, are sponsoring Formula 1 racing teams, in a photo feature highlighting the tie-ups. The move signals growing interest from major spirits companies in motorsport marketing as Formula 1's audience expands, with the brands putting their names and imagery alongside the teams' cars and drivers.
Why now: Formula 1's surging popularity is attracting new high-profile brand sponsorships from outside traditional motorsport categories.
Jack Daniel'sJim BeamFormula 1
Evidence
- Jack Daniel's and Jim Beam sponsor Formula 1 Racing teams | Photos · The Courier-Journal
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