✉news SportMotorsport first seen 4 h ago, last 23 min ago, peak #27

Jack Daniel's and Jim Beam court Formula 1 fans

Original: How Jack Daniel's, Jim Beam are racing to capture Formula 1 fans | Exclusive

Jack Daniel's and Jim Beam are moving to win over the fast-growing Formula 1 audience, according to an exclusive report. The two Kentucky whiskey rivals are targeting the sport's fans as American whiskey brands seek new growth markets and F1's popularity, especially in the United States, continues to surge.

Why now: Formula 1's booming US popularity is making it a prime marketing battleground for consumer brands.

Jack Daniel'sJim BeamFormula 1

Open on news →

Rank over time, top of the chart is #1. 4 snapshots from 4 h ago to 23 min ago.

Evidence

• How Jack Daniel's, Jim Beam are racing to capture Formula 1 fans | Exclusive · The Courier-Journal

API: https://socialmediatrends-api.osmike.com/v1/trends/216614