✉news BusinessRetail first seen 8 h ago, last 4 h ago, peak #23
McDonald's launches its own advertising network
Original: McDonald’s takes a bite of retail media with new ad network
McDonald's has announced the launch of a new advertising network, moving into the fast-growing retail media space. The move means the fast food giant will sell ad space across its own channels, joining retailers and brands that have built media businesses on their customer data and reach. Industry observers are watching how a restaurant chain competes in a space dominated by grocery and e-commerce players.
Why now: McDonald's entering retail media is notable news for the marketing and advertising industry
Rank over time, top of the chart is #1. 4 snapshots from 8 h ago to 4 h ago.
Evidence
- McDonald’s takes a bite of retail media with new ad network · Marketing-Interactive
API: https://socialmediatrends-api.osmike.com/v1/trends/184707