✉news BusinessRetail first seen 1 h ago, last 1 h ago, peak #14
Walmart pledges not to use customer data for personalized pricing
Original: Walmart vows not to use customer data for personalized pricing: 'We won't do it'
Walmart has publicly committed that it will not use customer data to set personalized prices, saying bluntly 'We won't do it.' The pledge comes as major retailers face growing scrutiny over how they harvest shopper data, including concerns that companies could charge different customers different prices based on their purchasing habits and profiles.
Why now: Growing public concern over retailers using shopper data for personalized or surge-style pricing has put major chains like Walmart on the defensive.
Evidence
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