Mmastodon BusinessBanking first seen 2 h ago, last 1 h ago, peak #5
Huntington merges marketing and digital under new executive
Original: Huntington unites marketing, digital in a push for growth Former USAA executive Ameesh Vakharia has been tasked with ali
Huntington Bank has brought its marketing and digital operations together in a push for growth, appointing former USAA executive Ameesh Vakharia to lead the effort. He has been tasked with aligning the regional bank's brand experience with its digital product delivery, a move that reflects how lenders are consolidating customer-facing functions as competition with digital-first banks intensifies.
Why now: Banking industry watchers are following how a major regional bank restructures its leadership to compete on digital customer experience.
Huntington BankAmeesh VakhariaUSAA
Rank over time, top of the chart is #1. 2 snapshots from 2 h ago to 1 h ago.
Evidence
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