luxury fashion brands

Hundreds of animal rights demonstrators marched in Milan to protest the use of fur during the city's fashion week, calling on designers and luxury houses to abandon fur in their collections. The demonstration adds to long-running pressure on the Italian and international fashion industry, where several major brands have already pledged to go fur-free, though others continue to show fur on the runway.

Designers Loris Messina and Simone Rizzo have presented their first collection for Moschino, marking a new creative chapter for the Italian fashion house. The debut is drawing attention in fashion and luxury circles as observers assess how the pair will shape the brand's identity going forward.

Luxury fashion houses are facing mounting pressure as sales slow across key markets, and attention is turning to upcoming shows and events in Milan and Paris. Industry watchers are looking to the two fashion capitals for signs that brands can reignite demand and reassure investors, with new collections expected to play a decisive role in how the sector performs next season.

Gucci and Moschino cast so-called real people, meaning non-professional models, in their runway shows at Milan Fashion Week. The move reflects a broader push among luxury fashion houses to make their catwalks look more diverse and relatable to everyday customers. The choice is drawing attention as a notable trend in how major Italian brands present their collections this season.

Demna, creative director of Gucci, is being discussed for a new retail concept described as a parallel Gucci universe, with industry commentary questioning whether this immersive store approach could represent the future of luxury retail. The idea has drawn attention from fashion and design media, including ELLE Decor, as observers weigh its potential to reshape how luxury brands present themselves in physical spaces.