digital shelf labels

Walmart's chief executive has said the retailer will not raise prices for individual customers based on their shopping history. The comments address growing consumer concern about dynamic pricing, especially as Walmart expands its use of digital shelf labels, which critics feared could enable personalized or surge-style pricing in stores.

Walmart has pledged that it will not adjust product prices based on shoppers' personal information or the time of day. In a letter to customers, CEO John Furner said the company's rollout of digital shelf labels is intended to save store labor and speed up price updates, not enable surveillance-based pricing. The statement follows Wall Street Journal reporting raising concerns that electronic labels could allow retailers to charge different customers different prices.