digital shelf labels

Walmart says it does not use customers' personal information to set prices, pushing back on privacy concerns as it rolls out digital shelf labels across more of its US stores. The retailer says the electronic tags allow faster price updates and clearer labelling, but the expansion has raised questions about whether dynamic, personalised pricing could follow. Walmart maintains prices will not vary based on individual shopper data.

Walmart's chief executive has publicly pushed back against rumors claiming the retailer's digital shelf labels and AI systems are being used to raise prices. The company says the technology is meant for efficiency, not dynamic pricing. The remarks come amid growing consumer suspicion over how retailers use automation to set costs.