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- 1Writer mocks adtech's grip on journalism with sarcastic post●Goodness, I can’t think of anything… can you? # enshittification # internet # journalism # adtech
Developer and activist Aral Balkan posted a sarcastic remark suggesting it is obvious why journalism and the internet have deteriorated, tagging it with 'enshittification', 'adtech' and 'journalism'. The post implies the cause of declining online media quality is the advertising-technology business model, though no specific example is named.
- 2Adtech firm 33Across rebrands as WealthStage for financial marketing●ICYMI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI
Adtech company 33Across has rebranded as WealthStage, shifting to an advertising platform aimed at banks, trading apps, lenders, brokers and insurers. The platform uses an AI engine to score household wealth, positioning itself for an estimated $124 trillion in wealth changing hands by 2048. Industry observers are questioning which data sources feed the system and what parts of the 33Across business remain.