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World Sauna Congress
Trends
- 1World Sauna Congress convenes in Oslo amid booming global interest▼The hot spot: World Sauna Congress convenes in Oslo as global interest skyrockets
The World Sauna Congress has opened in Oslo, bringing together enthusiasts and industry figures as sauna culture spreads worldwide. Organisers point to surging global interest in sauna bathing, once largely confined to Finland and the Nordics, now growing as a wellness trend across North America, Asia and beyond.