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- 1Google's AI search shift cuts traffic to sources●De PageRank a Gemini: Google impulsa la búsqueda con IA generativa y respuestas multimodales, pero baja el tráfico a fue
Google is transforming search from PageRank link lists to generative AI answers powered by Gemini, including multimodal responses. Analysts warn the shift is reducing traffic to the websites and publishers behind the sources, while raising risks of factual errors and growing concentration of information power in one company. The debate centers on whether Google can innovate without breaking the open web ecosystem that depends on search traffic.