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IAB Europe
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- 1Cancelled bookings would count as sales under IAB Europe travel ad draft▼Cancelled bookings still count as sales in IAB Europe's travel ad draft
A draft from IAB Europe on travel advertising measurement would count cancelled bookings as sales, according to trade reporting. Critics in the ad industry say the rule could inflate reported conversion figures and mislead advertisers buying travel campaigns. IAB Europe has not responded publicly to the criticism, and the draft remains open for industry consultation.