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Gen Z
Trends
- 1Gen Z friends turn pickle obsession into Rs 81 crore startup▼Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 crore
A group of Gen Z friends who bonded over a shared love of pickles have built the craze into a food startup now valued at Rs 81 crore. The business grew out of their pickle content and enthusiasm, which drew a large following and eventually became a commercial brand. The story has caught attention as an example of how social media interests can be converted into a serious consumer venture at a young age.
- 2Young Professional Earning Rs 1.8 Lakh a Month Priced Out of Housing●'Gen Z Humbled By Housing Prices': Man, 25, Earning Rs 1.8 Lakh Monthly Says He Can't Afford Buying Apartment
A 25-year-old professional in India earning Rs 1.8 lakh per month says he still cannot afford to buy an apartment, calling his generation 'humbled' by housing prices. His account has struck a chord with young workers facing similar gaps between high salaries and property costs in major cities, where a decade of rapid price growth has far outpaced income gains for many buyers.