Counterpoint Research

A market intelligence report by Counterpoint Research says the iPhone 18 Pro and Pro Max are selling strongly in China, making Apple the best-selling smartphone brand in the country during launch week. The report attributes the strong performance to three reasons, though the details of those factors are not spelled out in available coverage. The finding is notable given intense competition from domestic Chinese brands in Apple's key market.

Counterpoint Research figures show Apple's iPhone 18 Pro sales rose 12% during its launch week in China, a stronger start than its predecessor. The data is being widely reported as a sign that Apple's momentum in its key Chinese market is holding up despite intense competition from local smartphone makers.

Apple's iPhone 18 Pro recorded a 12% rise in launch-week sales in China compared with the previous model, according to research firm Counterpoint. The early figures suggest solid demand for Apple's newest flagship in one of its most competitive markets, where the company has faced pressure from local brands such as Huawei. Analysts will watch whether the strong start holds beyond the initial launch period.

Counterpoint Research projects Apple will sell about 6 million iPhone Duos this year, an unusually high figure for a premium dual-device bundle that has drawn investor attention. Analysts see the estimate as a sign of strong demand and could nudge expectations for Apple's (NASDAQ: AAPL) quarterly sales.

Apple's iPhone 18 Pro series reportedly saw sales rise 12% year-on-year during launch week in China, helping the company claim the number-one spot in the market. The figures, from Counterpoint Research, suggest strong early demand for the new Pro models in one of Apple's most competitive regions.