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3x3 basketball
Trends
- 1FIBA 3x3 Basketball's Rise From Business Idea To Olympic Sport▼How FIBA 3x3 Basketball Went From A Business Case To An Olympic Sport
A Forbes feature traces how FIBA turned 3x3 basketball, half-court games played to 21 points, from a business concept into a full Olympic discipline. The piece follows the marketing strategy behind the format, which debuted at the Tokyo Olympics and has since expanded through international tours and rankings systems aimed at growing the sport's global reach.
- 2Gilas Women reach Asian Games 3x3 gold medal match●Gilas Women earn shot at Asian Games 3×3 gold; Gilas Men drop to bronze match Gilas Women stay unbeaten after a low-scor
The Philippines' Gilas Women stayed unbeaten at the Asian Games, beating Thailand in a low-scoring 3x3 basketball semifinal to secure a place in the gold medal match. The win assures the Philippines its first-ever Asian Games medal in 3x3 basketball. The Gilas Men, by contrast, lost their semifinal and dropped into the bronze medal game.
- 3Jimmer Fredette returns to 3x3 basketball for love of the game▼Love of the game, not potential Olympic glory, brings Jimmer Fredette back to 3x3 basketball
Former NBA and college star Jimmer Fredette is returning to 3x3 basketball, saying his motivation is a love of the game rather than the prospect of Olympic glory. Fredette, a scoring sensation at BYU who later played internationally, has been a prominent figure in the shortened format. His comeback underscores the growing appeal of 3x3 basketball among established players.