search
sports nutrition
Trends
- 1Herbalife India Named Official Nutrition Partner of Indian Olympic Association▼Herbalife India Becomes Official Nutrition Partner for Indian Olympic Association
Herbalife India has been announced as the official nutrition partner of the Indian Olympic Association, a deal that will see the nutrition company support Indian athletes ahead of upcoming international competitions, including the Olympic Games. The partnership links a major direct-selling nutrition brand with India's growing push for Olympic success and highlights the increasing commercial investment in Indian sport.
- 2Sports Dietitian Says 'Third-Party Tested' Labels Not Enough▼"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
A sports dietitian is telling supplement brands that a 'third-party tested' claim on its own does not guarantee product quality or safety. The criticism, reported by industry publication Nutritional Outlook, argues that testing labels can be vague about which substances were checked, by whom, and to what standard. The comments add to ongoing scrutiny of certification practices in the sports nutrition industry.
- 3Those Vegan Cowboys Lead €1.2M Cow-Free Casein Sports Nutrition Project▼Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein
Food tech company Those Vegan Cowboys is leading a €1.2 million project to develop sports nutrition products using casein protein made without cows, using precision fermentation to produce dairy-identical protein. The funding will support development of the cow-free casein for protein powders and other athletic nutrition applications, offering an animal-free alternative to conventional whey and casein supplements.