nicotine

Some people who became addicted to nicotine through vaping are now using traditional cigarettes as a way to quit, according to a Bloomberg report. The counterintuitive approach reflects how hard vaping dependence has proven to break, with users treating combustible cigarettes as a short-term stepping stone off nicotine despite the known health risks of smoking.

Wired reports that nicotine, long tied to smoking and health warnings, is being rebranded by parts of the wellness movement. Advocates promote nicotine pouches and low-dose products for focus and cognitive benefits, while health experts warn the substance remains addictive and carries cardiovascular risks. The piece has sparked debate online about whether wellness culture is downplaying proven harms in pursuit of new performance-enhancing trends.

WIRED reports that nicotine, long associated with smoking and health harm, is being rebranded and repositioned within the wellness movement. Wellness circles and product makers are promoting forms like pouches and low-dose products as cognitive enhancers or alternatives to cigarettes. The trend is drawing attention and skepticism, since nicotine remains addictive and its purported health benefits are debated by medical experts.