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financial content creators
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- 1Study finds just 2.2% of finance influencers hold professional credentials▼Only 2.2% of financial content creators hold CFP, CFA or CPA credentials, study of 692 million views finds
A new study analyzing 692 million views of financial content found that only 2.2% of the creators producing it hold recognized credentials such as CFP, CFA or CPA. The finding is fueling debate about the quality of financial advice circulating online and how easily unqualified influencers reach huge audiences with money guidance.