Overwolf

Overwolf has introduced a media briefing offering that maps audience data across 5,000 video games, giving advertisers and media planners a way to understand and reach gaming communities at scale. The move positions the gaming platform as a bridge between in-game creators and the advertising industry, at a time when brands are increasingly looking to spend inside and around games.

Overwolf has launched a media-brief tool giving advertisers audience insights across 5,000 video games. Media planners get access to more than 3 billion gameplay signals covering 113 million monthly players across eight markets. The pitch is to move gaming ad spend into core budgets, though observers question whether a gaming network's own data can win that trust.