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Overwolf
Trends
- 1Overwolf offers advertisers gameplay data across 5,000 games●ICYMI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113
Overwolf has launched a media-brief tool giving advertisers audience insights across 5,000 video games. Media planners get access to more than 3 billion gameplay signals covering 113 million monthly players across eight markets. The pitch is to move gaming ad spend into core budgets, though observers question whether a gaming network's own data can win that trust.