Nike

A New York Post column tallies recent failures across the sports world, singling out Nike's sharply falling share price as one of the biggest setbacks. The piece runs through a list of missteps by sports brands and organisations, with Nike's stock slump presented as a standout example of how far even the biggest names in sport can fall.

Nike (NKE), PepsiCo (PEP) and Forge Rock-listed FRMI were among stocks that fell to 52-week lows last week, according to financial coverage of the market pullback. A 52-week low signals shares are trading at their weakest point in a year, often prompting investors to ask whether weakness in these consumer names points to broader concerns about spending and demand.